Boring copy is the facts and figures, data and research that forms the foundation of your product or service. It’s the nitty-gritty details that your prospects and customers need to know, without the flash and hype of typical marketing copy. This approach is often considered boring by the people who will never try or buy your product, but for the ones who are interested, it’s the essential information needed to build brand loyalty and be recognized as an expert in your niche.

Does Boring Copy Work?

To be effective, your messaging doesn’t have to be sexy, provocative, or controversial – but it does need to be clear. We create content that naturally describes your business and products, so your audience can make an informed decision based on your merit, not cheap psychological tricks.

Who can we help?

If you’re looking for savage copy that lowkey wokes unicorns and venture capitalists, we’re not the squad for you. If you want high-pressure sales pages that take hours to read, you should probably search for another team. We create clear and informative content that uses compelling copy and informed strategies to convert try-ers into buyers. Nothing more. Nothing less.